Free PDF Customer Relationship Management: A Global Perspective By Gerhard Raab, Riad A. Ajami, G. Jason Goddard
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Customer Relationship Management: A Global Perspective By Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Free PDF Customer Relationship Management: A Global Perspective By Gerhard Raab, Riad A. Ajami, G. Jason Goddard
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- Sales Rank: #3130465 in Books
- Brand: Brand: Ashgate
- Published on: 2016-02-25
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x .75" l, .0 pounds
- Binding: Hardcover
- 216 pages
- Used Book in Good Condition
Review
'The book is well written and contains numerous charts, flow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices.' - Economic Outlook and Business Review
About the Author
Professor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA.
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